With its new campaign “life begins here,” SODIC is spotlighting SODIC East as a vibrant, fully integrated community that mirrors the success of SODIC West
SODIC, Egypt’s leading real-estate developer, has launched a dynamic new campaign for SODIC East, bringing everything people love and know about SODIC West to East Cairo with the message: “life begins here”. More than a real estate offering, SODIC East represents a fully integrated, thriving community, where families are living, and life is in full motion.
Set in the heart of New Heliopolis, SODIC East mirrors the success and quality of SODIC West, now closer and more accessible to East Cairo residents. Master-planned by global design firm Sasaki and spanning 655 acres, the development features modern, multi-generational homes, abundant green spaces, pedestrian-friendly streets, and a 15-acre Ravine — a lush, central wellness promenade designed for leisure, nature, and wellbeing. At the heart of this growing community is the SODIC Sports Club, one of East Cairo’s largest social and athletic destinations, already open and serving residents. Complemented by top-tier educational institutions and retail offerings, SODIC East is designed for young families and couples seeking a dynamic and ready-to-live lifestyle.
The campaign captures the vibrancy of daily life in SODIC East, centered on the brand’s core values of community, connection, and quality of life —where everything that matters is just moments away. Anchored by the brand message “SODIC East: Life Begins Here”, it builds on SODIC’s proven track record of delivery, lifestyle, and resident satisfaction.
With over 1,100 homes already delivered and residents thriving within its grounds, SODIC East is one of the few fast-delivering and move-in-ready communities in New Heliopolis.
